"networking noun

net·​work·​ing ˈnet-ˌwər-kiŋ : the exchange of information or services among individuals, groups, or institutions specifically : the cultivation of productive relationships for employment or business"

Let’s be honest, networking is not on many folks’ favourites lists. For many people, networking is a terrifying, disabling prospect. This may be because they lack confidence, are introspective, introverted, shy, hindered by bad experiences, or simply new to it. Whatever the cause, a fear of networking can be hard to overcome.

CONSIDER THE THREE P'S OF NETWORKING

Purpose: Set yourself targeted goals for your networking time and efforts. You might want to make one or two meaningful connections that could be useful in the future. Perhaps a goal is to gain intelligence about a particular product from a particular person.

People: Sure, the food and beverages are great, but that’s not what you are there for. Simply handing out business cards, while they are valuable tools, is only a good investment if you take the time to introduce yourself and helps your listener remember you when they look at your card later.

Process: Prepare an informal opener, or a compelling elevator pitch if you are comfortable doing that. You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future. If it takes longer than a minute to get the point across, it's getting too long.

Rarely are we born with a natural talent for networking, even the people who really enjoy it. Networking isn't an inherent ability, it's a learned skill. You don't have to be a smooth operator or an extrovert go-getter to be successful; you just need to adopt the right strategy for your networking.

FIVE BASIC STEPS TO NETWORKING SUCCESSFULLY

1.      Arrive on time – By arriving on time, maybe even a little early, you have a distinct advantage. You are able to observe who is entering the room and can visually lock onto individuals who speak to you in terms of age, gender, appearance and demeanour. That can give you an element of confidence and comfort and of feeling less pressured.

2.      Take the initiative - Walk up to an individual and say hello – remember, people are there to talk to you. They may be just as uncomfortable in this setting and be grateful for being approached by you. Don't be afraid to start a conversation. The most effective way to make a good impression is to find common ground. Remind yourself that networking is a two-way street. 

3.      Dress appropriately – This does not necessarily mean business attire but depends on the industry and the type of connections you’d like to make. When your attire is out of character for you it can add an unnecessary layer to your discomfort. Contact the organizers beforehand to discover what dress is suitable.

4.      One-on-one conversations – These are the most fruitful. Approaching someone with a group of cohorts could be very intimidating to a person. It is difficult to build rapport when the other party is feeling uncomfortable.

5.      Don’t cut into someone’s conversation but find a way to join in. Listen to truly hear what is being said and do not speak just to be heard. I think the Golden Rule applies here: Treat others as you would want to be treated. Being a careful listener is the common trait that links all great networkers.

BE SELECTIVE

It is very easy to get caught up in the mindset that every networking event is important. Networking costs money in terms of membership costs and time away from your business. Focus on meeting the right people, at the right time and place, and discussing issues that fit your workplace priorities. Not all networking events are important, and you don't need to attend every one in your calendar, or speak to everyone at the events that you do attend!

Networking doesn't have to be perfect. Some events will be better and more useful than others. If you accept this, you'll be able to view less successful ones as opportunities to learn and grow.