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The Sweet Spot

March 21, 20243 min read

“Sweet Spot"- definition: /swēt spät/

  • an optimum point or combination of factors or qualities.

    "the market may have reached its sweet spot, with prices high enough to encourage sellers but still low enough to promise a good return"

The Sweet Spot- by Carola Mittag

Sweet spot - an optimal point, range, or particular set of conditions that will achieve the most

desirable or effective outcome.

Life is a journey full of twists and turns; we all face challenges along the way. As a senior (still

hard to believe) now with many life experiences, I know this all too well. There were times when

it felt like the obstacles in front of me were insurmountable, but I never gave up. Through hard

work and determination, I was able to overcome those challenges and reach a sweet spot in my


the long, winding road of life

I believe that the ups and downs in life have made me who I am today, and I am grateful for all

the lessons I have learned along the way. Whether it was facing personal struggles or

professional setbacks, I never lost sight of my goals. And now, I want to share my story with

others who may be going through tough times.

I started a business in a field in which I had no previous experience. I knew nothing about that

particular industry. I knew nothing about writing a business plan. I knew nothing about

commercial bookkeeping and accounting. I knew nothing about marketing. I knew nothing about

networking and building professional relationships. I can almost hear your thoughts, why would

she ever consider starting a business when she “knew nothing”? Sometimes knowing ‘nothing’

can be a blank canvas where learning on the fly ultimately makes for stronger learning outcomes.

At my lowest point, when money was foremost on my mind (because there was none, only a

heavy debt load), it weighed heavily, negatively impacting my mental and physical well-being. I

couldn’t sleep; the sleep deprivation caused physical symptoms of illness. My home life was

falling apart, breaking me spiritually and eventually affecting my every thought and action. I did

not know how to go on because I felt that I had to do everything by myself. I had to learn, and I

had to do.

I had two gentlemen who helped me. I couldn’t reward them financially and yet, they stuck with

me, guiding, mentoring and coaching me. I was eventually able to reward them, but not to the

extent that they deserved for their belief in me. Because of them, and with a fierce determination,

I built my business to the point where I was approached by a company that asked if I was

interested in selling. That is success, when you don’t need to actively seek a purchaser but are

approached because of the recognized value of your business and your brand. That was the sweet


I found a balance between my home life and my business. Spiritually mentally and physically I

found stability, and the absence of money was no longer a burden. The most important lesson

was that I couldn’t do it alone. Had it not been for those two gentlemen I would never have

experience the “Sweet Spot” of success.


No matter what life throws your way, you have the strength and resilience to overcome it.

Believe in yourself and most importantly, don’t be ashamed to accept for help and do make an

investment in seeking out professional support.

blog author image

Carola Mittag

Carola is a retired business owner and executive, who now writes for others in a 3rd act career!

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